1. To perform general technical optimization, improving the overall rankings of the customer’s website in search engines.

2. To fine-tune the site for better visibility in SERPs by the key phrases like: “new furniture”, “buy furniture”, “upholstered furniture”, “buy a sofa”, etc.

3. To expand the customer’s sphere of influence by expanding the site structure.

1. Technical improvements applied to the site included updating the robots.txt file; fixing broken links, and replacing internal ones. Also, we implemented the breadcrumb trail navigation; generated headings on the pages devoted to brands and enabled their indexing; applied the rich snippet.

2. After eliminating all the critical technical errors, we thoroughly worked through the main sections of the website and expanded them. We collected the semantic core, formed keyword clusters, created new pages and wrote high-quality, optimized texts.

3. While dealing with queries, we arranged the following segments in order of importance, namely: all catalog categories in order of priority for the client; requests of the top priority for the client; Top-1000 of the most frequent requests, Top-50 of the most frequent tips. Starting from the first segment, the following optimization works were done every month: updating the queries; breakdown of the queries by the website pages; improving the text optimization, i.e., headings, product names, link anchors, changing the texts and correcting the linking: changing parent categories, adding/removing text links; creating new pages.