A Flower Shop Website

Our SEO department did a wonderful job, optimizing the website of a flower store and successfully promoting it shortly before the flower season. The number of site visitors greatly increased; the number of buyers during the season grew threefold.

About company

A newly created website of a flower shop looked great; it was well-thought-out and offered a remarkable selection of flowers. What it lacked was optimization – to give people a chance to notice this remarkable site among its competitors.

What We Did

Quick

The Goals set:

1. To promote the customer’s website before the flower season begins; in particular, to increase its position in search engines’ results.

2. To build the company recognition in certain locations to attract potential customers.

3. To properly optimize the website content.

The Results Achieved:

1. We corrected the technical part of the website, namely: set up site mirrors and page addressing; removed duplicate pages; adjusted the site structure; made URLs within the site human-readable; implemented navigation chains. Also, we optimized pagination pages; set the headings H1, title, description; generated texts on the pages of categories and subcategories; improved the catalog; corrected the product cards; refined the ‘contact us’ page; In addition, we implemented Schema.org markup and optimized the site load.

2. We carried out optimization of website texts.

x3

increase in purchases made during the season

TOP 5

10 high-frequency queries

75%

increase in search traffic

x6 times

increased number of clicks per year

Methods and tools

Technical SEO audit

Identifying all potential issues that may negatively affect crawling and indexing of the web pages by different search engines.

Competitor Analysis

Finding out who the customer’s main competitors are, both in the market and on the Web; revealing what links and keywords they are using.

Technical optimization

Taking various measures to help search engines’ spiders crawl and index the customer’s web pages faster and easier, which improves organic rankings.

Text content optimization

Improving the customer’s content from the search engines’ point of view, ensuring that the text contains specific keywords on the particular places.

Site Structure Expansion

Expanding the overall structure of the customer’s website while keeping it well-thought-out and easy-to-navigate.

Backlinks Purchase

Purchasing quality backlinks, especially anchor links of high-rated websites, boosts growth of the customer’s website ratings.

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